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Jona Bednjanec is a contemporary and value driven knitwear brand crafted locally and intended to be worn globally.  Jona majored in Textile and Fashion design, with main focus on knitwear development and design. Inspired by a world of knitting and textiles, Jona explores and celebrates the richness of knitting technology, focused on patterns and colors.  In a short few years Jona made intricate and  diverse knitwear collections, for some of them she  was rewarded for using a rich and interesting combinations of colors and knitting technology transformed into modern textiles. 

Knitwear is made and developed by her on knitting machine or by hand. As a local Unicorn brand her goal is to keep small Slovene knitting manufacturing still alive and to raise awarenes of handmade pieces and textile heritage in Slovenia. She regulary collaborates with small local family owned knitwear production, every piece is made and produced in Slovenia.
Colorfull and different range of products can be found in different stores around Europe, such as STUDIO183 store in Berlin or Paradalifestyle store in Ljubljana. Jona has also collaborated on a number of projects with local and international designers and groups. 
More about her work and projects.



Conscious Products

Jona's main goal is to design products that last. To reduce textile waste and because of the use of yarns that are leftovers from production waste she makes the majority of products in small batches, one of a kind collections or made to order products. You can learn more about made to order format here.

Yarns  that are used in the process of knitting are from certified suppliers from Italy and Germany such as: Linea Piu, Folco, Alpes and TVU. Majority of yarns used in knitwear are from production waste or leftover yarn.  

All pieces are designed and handcrafted in Slovenia.

Feel free to browse more products in our shop.